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about us

Ainscough Strategic Land (ASL) is a family-owned business, meaning we strive to uphold our values of honesty, integrity and trust. We work hard to understand landowners’ aspirations for their land and what that may mean in terms of legacy.

We work with landowners and their agents to promote land through the planning system. It’s a genuine partnership, driven by our small, friendly team who project manage our bespoke consultancy teams for each project. We’re responsive and straightforward and focused on delivering outstanding value and service for our landowner partners.

As land and planning experts we know that the manner in which we act on a landowner’s behalf is critically important. Our simple business structure ensures access to the people you need, when you need them. We don’t rely on third party funding or management and our decision-making is definitive and borne of many years’ experience.

Throughout the ups and downs of the planning process you’ll find us open, communicative and down to earth, and unlike many of our competitors, we will always seek to under promise and over deliver. Call to talk to us and put that to the test. 01942 269 791.


UK agriculture in the 21st century is diversifying as traditional farming continues to be a challenge. Land development (if applicable) is obviously an option. I had been bamboozled for nearly 20 years from various developers offering tempting opportunities. An introduction to Ainscough by a leading surveyor friend of mine was a marriage in waiting. We were immediately speaking the same language and importantly, we both had a community consciousness. I have found Ainscough to be forthright, honourable and efficient. We all want business satisfaction, but the real key is that Ainscough understands trust and integrity.

John CullimoreLand owner at Thornbury

In all of my dealings with Ainscough Strategic Land, I have found them to be extremely diligent and driven to get results quickly. Rachael and team are professional, straight forward people with excellent attention to detail. The opportunities I have worked on with ASL have all been successfully promoted through the planning process and have been offered to the market with a robust suite of technical information, enabling maximum land value to be achieved.

Richard Roberts MRICSDirector – Residential Development, Jones Lang LaSalle Limited

The team at Ainscough Strategic Land helped me release the value of a portion of my agricultural land which I was then able to invest into my dairy business. It was clear that ASL’s interests were fully aligned with mine as landowner and they worked diligently to first obtain planning permission and secondly to ensure that the very best value was achieved on the disposal to the housebuilder. I was kept fully briefed throughout the process and felt part of the exciting journey. I couldn’t be happier with the service received from such a dedicated team of experts. I have and will continue to recommend Ainscough Strategic Land as the ideal promotion partner for any landowner.

Nick GoslingLand owner at Wroughton

A land promotion agreement was outside my comfort zone but from the very off I found the team at ASL clear, transparent and helpful. They took me through the process step-by-step, making it both a pleasure and, frankly, very interesting. Best of all was the constant communication, ensuring that I was involved in key decision-making and issues throughout and explaining technical issues in straight-forward terms. I was so impressed that I have since worked with ASL on a separate parcel of land with the same positive outcome. I’d happily recommend them to any landowner.

Chris CliffordProprietor, Blunsdon House Hotel