why ASL?

why ASL?

Choosing a land promotion partner is a critical decision and we would always suggest you take careful professional advice from a trusted source before choosing a partner.

Landowners with whom we have worked successfully tell us that the following attributes were key to their choosing Ainscough Strategic Land:

track record

Ainscough Strategic Land has an enviable track record of delivering saleable planning consents in tight timeframes and disposing of valuable land assets at the highest possible price.  Ainscough has the experience and expertise to unlock, maximise and deliver the development potential of land and is very proud to hold a 95% track record on all planning applications or appeals pursued to date.


Ainscough Strategic Land is a small, family run business which provides a personal, professional and dedicated service. Ainscough’s highly motivated team of land and planning experts routinely go the extra mile to ensure success. A selective portfolio ensures each project is of huge importance and receives full focus, attention and commitment.


Ainscough Strategic Land builds strong working relationships with landowners and open communication ensures these relationships are maintained throughout the partnership, from acquisition through to disposal.


ASL is a land promotion company, not a house-building firm. It is important to emphasise the different approach, the value this adds and benefits it brings.

Ainscough’s fundamental objective to maximise the value of land and in so doing, maximise both the landowner’s and their own profits. This is achieved this through well-informed and sometimes tough negotiations with local planning authorities and through bringing consented land to market via an open bidding process.

Experience shows that competitive bidding can enhance the value paid for land by more than 20 per cent. This approach contrasts starkly with that of a housebuilder, who would traditionally proceed by way of an option arrangement, with land values being fixed either by agreement or RICS valuation, neither of which delivers the value of an open, competitive marketing process which would be undertaken as part of a promotion agreement model.


Ainscough Strategic Land has an unrivalled combination of financial and professional resources which is brought to bear on each project.  Ainscough assembles ‘best in class’ professional and consultancy teams, bespoke to each project to maximise the planning prospects of every site and has substantial funds available to unlock even the trickiest of schemes.


Ainscough constantly monitors house-builder activity and knows at any given time which company’s are most and least active. Offers are invited on a competitive, open market basis, utilising agency inputs where necessary to ensure the highest possible price is achieved.