David O’Reilly MRICS
Managing Director
David brings many years’ land and planning experience having previously worked for a national land promoter and most recently for a NW housebuilder as Land and Planning Director. David is tasked with driving forward the growth of the business across the UK, whilst also ensuring the ongoing success of existing projects.
John Brooks MRTPI
Planning Director
John is a seasoned planning professional with over 30 years of frontline development planning experience. Since joining ASL in 2011 John has successfully delivered valuable and market ready planning consents on multiple sites across the country. As Planning Director John provides both strategic guidance and day to day project input across the ASL portfolio.
Jenny Adams MRTPI
Planning Manager
Jenny joined us as a planner at the end of 2019, having spent four years with another major land business. Jenny identifies new land opportunities, promotes sites through the Local Plan stages and secures planning permission for residential schemes.
David Watson
Group Finance Director
Dave is a Chartered Accountant and experienced infrastructure and corporate finance specialist. Dave is Finance Director across the Ainscough Group of companies holding directorships across a variety of sectors including development finance, strategic land and leisure companies.
Joel Patton
Senior Land Manager
Joel joined the business in 2025 having previously worked for a national land promoter and PLC housebuilder in land and planning roles. As senior land manager and a chartered town planner Joel primarily identifies and secures new sites across the country, whilst supporting the rest of the team with the promotion of sites within the existing portfolio.
Kim Hammond
Management Accountant
Kim joined Ainscough Group in Spring 2019 as a Management Accountant. Kim has over 15 years’ experience in both financial and management accounts, across a variety of sectors, and is responsible for preparing management accounts for the companies within the group.
Cath Worthington
PA to Chief Executive
Cath joined the Ainscough Group in 2012 and manages office administration for Ainscough Strategic Land and other companies within the group. Cath is instrumental in ensuring the team is able to deliver a high quality service to partners and clients by providing a smooth and efficient back office system, maintaining high standards throughout.
